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Mobility choices of visitors

Research period: 2021-2023

PWO project


The mobility of visitors to and from the event location is a challenge. These movements often cause strong peaks in the inflow and outflow of visitors, on top of other movements. Moreover, these trips are often done with unsustainable means of transport.


How can visitors be encouraged to travel to these events in a more sustainable way and choose for more sustainable alternatives?


Towards a sustainable modal shift


This research looks for feasible measures for the broad event sector that can lead to a sustainable modal shift. More specifically, this research wants to gain insight into the measures that respond to the motivations and decision-making processes of visitors.


Organisers, local authorities and other event professionals can implement these measures to optimise the flow of visitors in and out of the public space.

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