Public Impact_event_logo.png
Expertisecentrum Publieke Impact.jpg

Impact coronacrisis

What is the impact of the corona crisis on the event sector in Belgium?


We are monitoring the impact of the corona crisis, now and in the future. Both event professionals and event visitors are surveyed at regular intervals.

A research by the centre of expertise Public Impact commissioned by VISITFLANDERS and EventFlanders, and on the initiative of the Alliance of Belgian Event Federations, FMiV and Experience Magazine.

The event professional surveyed (March - June - September - December 2020)

  • Compared to 2019, Belgian event organisers predict a turnover loss of no less than 75 percent for 2020.

  • The expected turnover loss for event suppliers (such as caterers, decorators, audio-visual equippers, etc.) is estimated at 73%.

  • Five in six organisers and nine in ten suppliers foresee financial problems in 2021.

  • Almost half (45%) of the organisations surveyed have had to let people go since the start of the crisis.

  • Only 36 percent of organisations are currently preparing physical events. Most of these are planned for the third quarter of 2021 onwards.

  • Three out of four organisations are convinced that it will take until 2022 at the earliest for business to get back to normal.

The event visitor surveyed (June 2020 - September 2020 - April 2021)

Results below: latest update May 2021

  • Of all Belgians who visited events before the corona crisis, 67 percent miss going to events.

  • 85% of the event visitors want to go to events again, but only when they are safe.

  • Six out of ten visitors want to return to events only after they have been vaccinated

  • 78 percent still consider the compulsory use of hygiene measures at events an absolute condition to go back to events.

  • Almost 65 percent would rather go to an event where social distancing is compulsory.

  • Mouth masks: for this measure, 60 percent would rather go to an event where mouth masks are compulsory.

  • Even undergoing rapid tests at the start of an event is no problem for 65 percent of the visitors. 43 per cent even consider this an absolute condition.

  • A corona passport is accepted by 56 percent, if it means they can go to events faster. Only 23 percent think that such a corona passport is not a good idea. For 43 percent, it is even an absolute condition. It is striking that the older people are, the more important they consider this to be.

  • Almost half are prepared to pay more for drinks and food during events. This is even an increase compared to a year ago. And when it comes to ticket prices, only one third is not prepared to pay a little more to help the organisers bear the extra costs.

  • Almost 70 percent are sure that the organisers will take the correct precautions to ensure that everything will run safely. 

  • 22 percent want to go immediately to events, as soon as it is allowed again.


How can we organise safe events during the COVID corona crisis? 

Together with VISITFLANDERS, EventFlanders and the Alliance of Belgian Event Federations, we developed the COVID Event Risk Model (CERM). Thanks to this model, the COVID security risk of any event, regardless of its size or type, can be assessed.