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Impact coronacrisis

What is the impact of the corona crisis on the event sector in Belgium?

 

We are monitoring the impact of the corona crisis, now and in the future. Both event professionals and event visitors are surveyed at regular intervals.

A research by the centre of expertise Public Impact commissioned by VISITFLANDERS and EventFlanders, and on the initiative of the Alliance of Belgian Event Federations, FMiV and Experience Magazine.

The event professional surveyed (March - June - September 2020)

  • Organizers of events in Belgium expect a loss of sales of 80% in 2020 compared to 2019. (survey September)

  • The expected loss of turnover by suppliers to events (such as catering, decoration, audiovisual support, etc.) is estimated at 74%. (survey September)

  • One in five event companies has had to let people go in the period June-September.

  • The redundancies are a result of many cancelled and postponed events and come on top of a first wave of redundancies before the summer, where one in three companies already had to make staff redundant.

  • At the same time, however, the sector is showing its most creative side. Companies are reforming, personnel are being lent out to other sectors and expertise is being deployed in other areas.

  • In terms of content, too, new types of events are in full swing, and many are taking steps towards online, digital and hybrid events.

The event visitor surveyed (June - September 2020)

  • Of all Belgians who visited events before the corona crisis, more than a third visited events again in the summer of 2020.

  • Event visitors consider the current safety measures to be essential.

  • Even more than before the summer, visitors value the importance of social distancing and mouth masks at events.

  • Two out of three visitors trust that organisers will make their events as corona proof as possible.

  • Almost 70 percent does not want to go if visitors do not wear mouth masks.

  • In september, almost 80 percent of the visitors, in all age groups, also those in their twenties and thirties, regard social distancing as a precondition for even wanting to attend events.

  • As many as two-thirds of the visitors today miss going to events. The demand and especially the longing for more and safe events is large.

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How can we organise safe events during the COVID corona crisis? 


Together with VISITFLANDERS, EventFlanders and the Alliance of Belgian Event Federations, we developed the COVID Event Risk Model (CERM). Thanks to this model, the COVID security risk of any event, regardless of its size or type, can be assessed.

Karel de Grote Hogeschool

Campus Groenplaats

Nationalestraat 5

2000 Antwerpen (België)

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Expertisecentrum Publieke Impact

publiekeimpact@kdg.be