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Our Event Academy offers trainings, customised research and consultancy.

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Event master classes

In need of extra knowledge and expertise? Each year, we organise four half-day event master classes, spread throughout the year.


Each master class is followed by a round-table discussion with other event professionals. Do not only learn from our experts, but also from each other!


The topics we cover in 2021-2022 are:

  • The future of events post-Corona (master class in each Flemish province)

  • City marketing and the power of events

  • Sustainable organisation and communication

  • Crowd counting

Event toolkit workshop

The toolkit of the centre of expertise Public Impact contains free tools and guidelines that enables you to calculate the impact and the value of an event.


During the event toolkit workshop, our researchers will explain you step by step how to use and deploy the tools. You will have the opportunity to practice and work with the tools during the workshop and ask as much questions as needed.


The tools give you the answers to the following questions: Who attends the event, which type of visitors? What impact does the event have on society and the local economy? What is the best way to count the number of visitors of your event?


Sign up for one of the event toolkit workshops we organise on different days throughout the year.

Tailer-made advice

Do you want to predict, measure and/or improve the local impact of your event? Are you in need of an impact tool tailored to your organisation? Do you want to know who the visitors are that attend your event and learn how to reach them better? Do you need advice on or help with questioning the inhabitants of your city and/or visitors of your event? Do you want to learn the best way to count the number of visitors on your event? Or would you like to use our research and expertise for something else?


We develop customised research, training and coaching programmes. Always focused on (more) impactful events. Together with our consultants, connected to our centre of expertise, we find a solution tailored to your organisation.