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The centre of expertise Public Impact carries out applied scientific research, the aim of which is to ‘improve’ events and cities.

Having better events and cities will generate more public impact which, in turn, will bring about more effective use of resources, people and materials.

The research team develops tools and guidelines to better match events and other urban activities to the citizen and the community. Our researchers develop know-how and expertise which help contribute to the further professionalisation of the event sector.

The events academy team translates this expertise from customised research. Our coaches and consultants guide and train (future) events professionals, both for the public sector and the (non-)profit sector.